Lord of Dreamsmahorat = daromad bo'lgan kibersport
Yevrosiyo mifologiyasiga asoslangan 2D MOBA-RPG. Kafolatlangan sovrin jamg'armalariga ega turnir arenasi va o'yin ichidagi qadriyatlarning qonuniy bozori. Iqtisodiyotni biz allaqachon jonli sinovdan o'tkazmoqdamiz — ikkinchi loyihamiz FluxZone'da.
Ushbu sahifadagi qisqartmalar ma'nosi▾
Investor taqdimotlari qisqartmalarni yoqtiradi — quyidagilarning to'liq yozuvi.
- MAU
- — Oylik faol auditoriya — bir oydagi noyob foydalanuvchilar
- DAU
- — Kunlik faol auditoriya — bir kundagi noyob foydalanuvchilar
- ARPU
- — Har bir foydalanuvchidan o'rtacha daromad
- ARPPU
- — Har bir to'lovchi foydalanuvchidan o'rtacha daromad
- LTV
- — Mijozning umrbod qiymati — u butun davr davomida keltiradigan daromad
- CAC
- — Bitta mijozni jalb qilish narxi
- churn
- — ketish — davr ichida ketgan mijozlar ulushi
- netMargin
- — sof marja — barcha xarajatlardan keyingi foyda, daromadning %i
Bozor va payt
Mahsulot
Godot dvigatelidagi 2D o'yin. Ikkita o'zaro bog'liq kontur va Yevrosiyo mifologiyasiga asoslangan noyob vizual brend.
SI'ga qarshi PvE
Resurs farmi, darajani oshirish, ekipirovkani doimiy sehrlash.
PvP-arena
35–60 daqiqalik turnir matchlari, jamoa jamoaga qarshi, uzluksiz oqimda.
Vizual brend
Qozoq va Yevrosiyo mifologiyasi, qahramonlarning tarixiy jihatdan ishonchli syujetlari.
Lor: butun dunyo qahramonlari
MDH va Osiyo qahramonlaridan boshlaymiz, jumladan Xitoy va Uch podsholik davri (Vey, U, Shu sulolalari). Har bir yangilanish bilan — yangi madaniyatlar va davrlar. Bu cheksiz kontent-konveyer va asosiy bozorlarga (MDH, Xitoy) aniq kirish imkonini beradi.
Birinchi qahramonlar
Boshlang'ich roster — har bir rolga bittadan. Butun dunyo qahramonlari: MDH, Osiyo va Uch podsholik davridagi Xitoy. Yangilanishlar bilan — yangi madaniyatlar va davrlar.
TankIlya Muromets
33 yil o'rnidan turmadi — keyin turib, yurt qalqoniga aylandi. Siljitib bo'lmaydi, yorib o'tib bo'lmaydi: jamoa zarba berayotganda safni ushlab turadi.
Damag (DD)Lyuy Bu 吕布
Osmon osti mamlakatining eng kuchli jangchisi. «Odamlar orasida — Lyuy Bu, otlar orasida — Qizil Quyon». Hujumga kirib, dushman safini yorib tashlaydi.
Otishmachi (RDD)To'maris
Buyuk Kirni tor-mor etgan saklar malikasi. Uning kamon o'qi ufq ortidagi nishonni ham topadi.
SehrgarChjuge Lyan 诸葛亮
Uxlayotgan ajdar. Jang boshlanmasidan oldin aql bilan g'alaba qozonardi. Shamol, olov va bashorat — uning quroli.
SapportQo'rqit ota
Qo'biz kuyi bilan ajalni aldagan zot. Uning ohangi yaralarni davolaydi va yiqilganlarni qayta turg'izadi.
Геймплей и тизер
Так выглядит игра — интерфейс, арена, бои. Ниже — минутный тизер.
Nega Godot'dagi 2D — bu kuch
The current Godot handles the 3D level we need without taking a cut of revenue or tying our hands with licensing. Combined with an AI-assisted art pipeline it keeps burn predictable: development fits into $1.2–1.5M, and everything else goes into capturing the market rather than burning cash on graphics.
Daromad modeli
Barcha hisob-kitoblar — USDT'da (TRC20). Uchta mustaqil oqim.
Donat
Kosmetika va progressiyani tezlashtirish.
Turnir arenasi
«Oltin chipta» $10/ishtirokchi → kafolatlangan sovrin jamg'armasi 90%, platforma komissiyasi 10%.
Qonuniy resurslar bozori
O'yinchilar farm qilganlarini top-o'yinchilarga sotadi. Komissiya 10% (premium-akkauntlar uchun 2%).
Monetizatsiya chuqurligi: kitlar nimaga pul sarflaydi
O'yinchi topga qanchalik yuqori intilsa, shunchalik ko'p sarflaydi. Tizim doimiy talab va yirik cheklar yaratadi — yuqori segment ARPU'sini ushlab turadigan ham aynan shu.
+16 gacha zatochka
6 ta noyoblik greydi — standartdan «Miflar davri»gacha. Zatochkani yo'qotish ehtimoli bor, shuning uchun donatli himoya buyumlari doimiy talab yaratadi.
Afsonaviy qahramonlar va buyumlar
Top-qahramonlar va afsona darajasidagi buyumlar donasi ~$2000 dan sotiladi — kitlarning asosiy cheki.
Battle Pass + kosmetika
Mavsumiy muntazam daromad va tashqi ko'rinishga impulsiv xaridlar.
Bosslar va noyob drop
Boss 25-daqiqada paydo bo'ladi, drop ehtimoli 5% (2–3 buyum) — uni eng yuqori DPS ko'rsatib, so'nggi zarbani bergan jamoa oladi: topga intilish va bozor aylanmasi.
Isbot: amaliyotda sinalgan
Bu qog'ozdagi g'oya emas. Iqtisodiyotning ayrim elementlari allaqachon real chiqarilgan P2E-loyihalarda sinovdan o'tgan, «donat + turnirlar + qadriyatlar bozori» bog'lami esa ikkinchi loyihamiz FluxZone'da ishga tushirilgan. LoD birinchi marta bularning barchasini bizning nazoratimizda to'laqonli mahsulotga jamlaydi — steybl-iqtisodiyot bilan va o'z tokensiz, ya'ni qulash vektorisiz.
FluxZone'ni ochish →Where the money goes
The minimum $2.5M fully covers infrastructure, development and launch. Everything raised above that goes into marketing: more traffic, more players, more revenue from the same product.
| Round | Infrastructure & development | Marketing | Legal & operations | Reserve |
|---|---|---|---|---|
| $2.5M · 10% | $1.20M | $0.85M | $0.25M | $0.20M |
| $3.75M · 15% | $1.35M | $1.85M | $0.30M | $0.25M |
| $5.0M · 20% | $1.50M | $2.90M | $0.35M | $0.25M |
Premium — butun iqtisodiyotning dvigateli
Oyiga $20 turadigan premium-akkaunt bozor komissiyasini 10% dan 2% gacha tushiradi. Resurslar bilan savdo qiladigan har qanday faol o'yinchi uchun bu +EV — premium 1 soat–3 kunlik o'yinda o'zini oqlaydi. Shuning uchun bizda premiumga konversiya odatiy F2P-obunadan bir necha barobar yuqori: uni SOTIB OLMASLIK foydasiz. Modelning asosiy farqi va bosh drayveri ham aynan shu.
Moliyaviy model — uchta stsenariy
Revenue is calculated from the size of the active base at an ARPU of $8.54 — the base scenario broken down by source above. For comparison, League of Legends sits at $2–4, but it has no paid item marketplace, no enchant consumables and no premium that pays for itself in four days of play. The base case is highlighted.
| MAU | Revenue per year | Net profit | To the investor at 10% once the principal is repaid |
|---|---|---|---|
| 500k | $51.2M | $17.9M | $1.79M |
| 1M ✦ | $102.5M | $35.9M | $3.59M |
| 2.5M | $256.2M | $89.7M | $8.97M |
| 5M | $512.3M | $179.3M | $17.9M |
Asosiy farazlar (bazaviy stsenariy)
- →Premium: 20% of MAU × $19.99. It pays for itself in four days of farming and cuts marketplace commission from 10% to 4%, so it is bought en masse rather than by whales alone — 47% of all revenue.
- →Enchanting: 9% of MAU × $25/mo. A consumable, not cosmetics: scrolls and stones burn on every attempt, and taking an item to Legendary +12 costs 41 expected attempts.
- →Boxes, battle pass, heroes and XP runes: 7% of MAU × $20/mo.
- →Marketplace: 11% of the base buys at $30/mo, blended commission 8.8% (10% standard, 4% for premium). That same turnover feeds the farmers — their income cannot exceed what payers spend.
- →The base is built by the presale (525k keys in the target scenario) and first-year advertising; further growth is financed from profit, not from the round.
- →Net margin of 35% — after servers, team, support, payment fees and ongoing marketing.
«Kitlar» segmentini nima tasdiqlaydi
- ◆Axie Infinity — o'yin ichidagi NFT va yer donasi minglab $ ga sotilgan.
- ◆CS:GO / Dota 2 — noyob kosmetik buyumlar va pichoqlar yuzlab–minglab $ ga qayta sotiladi; kosmetika — bu o'yinlar tushumining asosiy drayveri.
- ◆Top-segment (topga intilayotgan o'yinchilarning ~10–20%) nomutanosib katta daromad beradi — har qanday muvaffaqiyatli F2P/kripto-o'yindagi klassik «kitlar» modeli.
Bu — bozor analoglariga asoslangan moliyaviy model, kafolat emas. Bazaviy stsenariy marketing transhlari hisobiga o'yinchilarni muvaffaqiyatli jalb qilishni nazarda tutadi. To'liq model, 4 oqim bo'yicha oylik taqsimot va investitsiya qaytarish modeli — so'rov bo'yicha data-rumda.
Yunit-iqtisodiyot
Geym-investorning asosiy metrikasi — o'yinchi o'zini oqlaydimi. Model sog'lom: LTV CAC'dan bir necha barobar yuqori, o'zini oqlash tez. Va u stress-testga ham bardosh beradi.
| Metrika | Bazaviy | Stress-test |
|---|---|---|
| CAC (o'yinchini jalb qilish narxi) | ~$3 (CPI) | $6 |
| Ushlab qolish D1 / D7 / D30 | ~35% / ~15% / ~7% | ikki barobar past |
| ARPU (faol o'yinchiga) | ~$10 / oy | ~$6 / oy |
| O'yinchining o'rtacha umr muddati | ~3,5 oy | ~3 oy |
| LTV (bir o'yinchidan daromad) | ~$35 | ~$18 |
| LTV : CAC | ≈ 11 : 1 | ≈ 3 : 1 |
| Jalb qilishning o'zini oqlashi | < 1 oy | ~2 oy |
3:1 dan yuqori LTV:CAC sog'lom hisoblanadi — bizda hatto stress-testda ham (CPI ikki barobar qimmat, ushlab qolish ikki barobar past) model foydali bo'lib qoladi. Raqamlar — benchmarklarga asoslangan model, FluxZone'da verifikatsiya qilinadi.
Raqobatchilar bilan taqqoslash
Raqobatchilar o'z zaifliklari bilan ham milliardlab topadi. Biz ularning kuchli tomonlarini olib, kamchiliklarini yopamiz — demak, salohiyat yuqoriroq va barqarorroq.
| Parametr | Lord of Dreams | Axie / P2E | Dota 2 / LoL |
|---|---|---|---|
| Hisob-kitoblar | USDT steyblkoinlari | O'zining volatil tokeni | — |
| Geymplay | To'laqonli MOBA | Primitiv, farm uchungina | ✓ |
| Mahorat bilan daromad topish | ✓ | Token spekulyatsiyasi | ✗ |
| Iqtisodiyot sinalgan | ✓ (FluxZone'da) | Xaypdan keyin quladi | — |
| Stavkali arena | ✓ | ✗ | ✗ |
Axie Infinity
⚠ volatil token quladi, primitiv geymplay
✓ Token o'rniga steybllar + haqiqiy MOBA — qulashsiz talab.
Dota 2 / League of Legends
⚠ o'yinchilar uchun nol daromad
✓ O'sha kibersport chuqurligi + mahorat bilan qonuniy daromad.
Jamoa
Ilya Guznenkov — asoschi
O'yinlarda 10 yoshidan beri (22 yillik tajriba), MOBA, MMO, RPG va strategiyalar bo'yicha ekspert. Buyurtma asosida 7+ o'yin chiqargan va real P2E-loyihalarning mexanika va iqtisodiyotlarini ishlab chiqishda qatnashgan — ular qanday pul topishini ham, nega qulashini ham (volatil tokenlar, yaratuvchilarning chiqib ketishi) ichkaridan ko'rgan. Aynan shu tajriba LoD'ning xavfsiz modeli asosiga qo'yilgan: o'z tokeni o'rniga steyblkoinlar, iqtisodiyotni to'liq nazorat qilish — qulash vektorisiz.
Ishlab chiqishni DeusCode studiyasi olib boradi — 35+ mutaxassis: ishlab chiqish, SI, Web3, kiberxavfsizlik, dizayn, QA. (Jamoa loyihalari bo'yicha tafsilotlar — NDA ostidagi data-rumda.)
Investor uchun shartlar
- ◆A share of the net profit of the LoD project at a fixed $250,000 per 1% — from 10% to 20%. A share in the project, not the company: no cap-table dilution.
- ◆An accelerated rate of 30% of net profit runs until your entire cheque is repaid. On target presales that is month three.
- ◆After the principal is back — your purchased share (10–20%) in perpetuity, covering every future epoch, level cap and esports season.
- ◆Payouts are automatic, through a smart contract to your own wallet, in USDT. The condition is mirrored in the investment agreement.
- ◆A named legendary hero in your honour and your name in the founders' credits.
The repayment threshold is tied to your own cheque, not to a fixed sum: a 20% investor recovers their $5M at the accelerated rate exactly as the minimum ticket recovers $2.5M. We are open to discussing company equity if you prefer it.
"Net profit of the project" = project revenue − direct costs (servers, payment fees, support, marketing, project team salaries). The model assumes a 35% net margin. Quarterly distribution, open reporting, settlement in USDT. The month-by-month payout model with the exact rate-switch point is in the data room.
Yo'l xaritasi · v1 relizigacha 8 oy
- 1Start + 3 oy ishlab chiqish
- 2Yopiq beta — 1 oy test
- 3Ochiq beta — 1 oy, baglarni tuzatish
- 4Prereliz yangilanishi — 1 oy
- 5v1 relizi → har choraklik yangilanishlar
Risklar va ularni qanday yopamiz
Yuridik
Xavf: Turnir arenasi va buyum bozori tartibga solinadigan zonalarga tegadi: stavkalar, to'lovlar, KYC/AML.
Qanday hal qilamiz: Turnirlar/bozor — profilli igaming-yurist va litsenziya orqali, KYC/AML, geo-cheklovlar. Hisob-kitoblar USDT TRC20 da.
Anti-bot / kelishilgan o'yinlarga qarshi
Xavf: Botlar va kelishilgan o'yinlar iqtisod va arenaga ishonchni qulatishi mumkin.
Qanday hal qilamiz: Iqtisodiyot va matchlar halolligini himoya qilish — o'yin yadrosida, «keyin» emas.
Byudjet
Xavf: O'yin loyihalari byudjet va muddatlardan tez-tez oshib ketadi.
Qanday hal qilamiz: 2D/Godot = past va bashorat qilinadigan burn.
Moliyaviy
Xavf: Investor ilk natijalargacha butun chekni birdan tavakkal qiladi.
Qanday hal qilamiz: Milestounlarga bog'langan transhlar — pul faqat maqsadlarga erishilgandagina beriladi.
Investorning ko'p beriladigan savollari
Why only $2.5M for a MOBA/RPG?
Because $2.5M covers development and infrastructure, and from there the project funds itself: the pack presale brings $16M gross at the target 50% of the run, and that profit pays for the closed beta, open beta and release. The investment starts the flywheel; it does not have to carry it for three years.
When do I get my money back?
On target presales — in month three, before a single ordinary player logs in. In the restrained scenario (30% of the run) — month eight. The threshold is your own cheque: 20% for $5M is recovered at the accelerated rate exactly as 10% for $2.5M.
What if the presale flops?
The 30% rate is not tied to the presale. It runs until your cheque is fully repaid, out of any profit — shop, marketplace commission, tournament rake. Repayment simply takes longer. There is no time limit.
Why is your ARPU $8.54 when League of Legends is $2–4?
They have no paid item marketplace with commission, no enchant consumables that burn on every attempt, and no premium that pays for itself in four days of play. Premium alone is 47% of our revenue.
Is this gambling?
No: tournaments are skill-based with a guaranteed prize pool, under a legal structure and licence.
How will you prove the numbers?
The economy is being verified on the live FluxZone project right now.
Manbalar
- — Newzoo — Global Games Market Report (bozor hajmi, o'yinchilar soni).
- — DFC Intelligence — jahon o'yinchilar auditoriyasi bahosi (3,1 mlrd+).
- — Grand View Research, MarketsandMarkets — Web3 / blockchain-geyming bozori prognozlari.
- — MOBA-loyihalar auditoriyasi bo'yicha ochiq ma'lumotlar (League of Legends, Dota 2).
- — Sky Mavis / Axie Infinity — o'yin ichidagi NFT va yer sotuvlari bo'yicha ochiq ma'lumotlar.
- — Valve — CS:GO / Dota 2 kosmetik buyumlari tushumning asosiy drayveri sifatida (skin bozorining ochiq baholari).